Celebrity Invitees to Promote Digital Assets, Initial Coin Offerings (ICOs) and DeFi Protocol Services Will Remain Unavailable to Advertisers.
Google will lift the ban on advertising cryptocurrency exchanges and wallets in the United States from August 3, 2021. Such services will again be able to promote their services through a search engine, according to her message . Since June 2018, advertising of digital assets and related content has been banned from Google services.
The new rules set requirements for advertisers and oblige them to get certified. The company must have a banking license in one of the US states or be registered as a financial services business with the US Financial Crimes Agency (FinCEN). The form for obtaining the corresponding certificate will be available on July 8.
Google’s latest decision does not overturn celebrity advertising of digital assets, initial coin offerings (ICOs) and DeFi protocol services.
