1000 animated tokens from the series "Accept your emotions" will be presented in early November
Fashion house Hugo Boss has announced a partnership with Web3 company Imaginary Ones to launch the brand’s first ever NFT collection. The presentation is scheduled for early November.
The collection, titled Embrace Your Emotion or EYE, will consist of 1,001 animated 3D items. With this project, Hugo encourages users to boldly accept their emotions, whether they are bad or good, the project description says.
The special 5 NFTs will feature animated characters representing joy, sadness, fear, anger and love. Another character will combine all the qualities of these five heroes, he will be put up for charity auction, timed to coincide with World Mental Health Day (October 10).
Miah Sullivan, Senior Vice President of Global Marketing & Brand Communications at HUGO BOSS, said:
“The metaverse is an exciting new space for fashion brands, one that is rich with potential for HUGO. We are excited to partner with Imaginary Ones to deliver an NFT collection of beautiful 3D assets that enables us not only to further explore this virtual world, but also to share a message of self-acceptance and being true to yourself, which is at the heart of what HUGO stands for”.
Of the remaining 1,000 tokens, 500 will be available to buyers of exclusive t-shirts, and another 500 will be available to NFT holders from other Imaginary Ones projects and participants in competitions that will be held on social networks of the Web-3 company from October 4th.
Clement Chia, Co-Founder of Imaginary Ones, said:
“Imaginary Ones is humbled and honored to partner with HUGO and to be the first Asia-born NFT project to collaborate with an international fashion brand. We share the HUGO’s values and commitment to contributing to an inclusive and equitable world. With this partnership, we aspire to strengthen Imaginary Ones’ presence beyond the Web 3.0 space and further our cause in embracing inclusivity and diversity everywhere”.
High resolution images can be downloaded from:
https://galleries.launchmetrics.com/p/hugoboss-production/showrooms/6332e4aaa3b0036df910b63b
