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Friday, November 8, 2024

NFT holders will be able to rent out tokens

Brands now have the opportunity to rent a recognizable virtual character to promote their business

Blockchain company Mouse Belt Labs has launched Boredjobs, a marketplace that will rent out NFTs from the Bored Ape Yacht Club (BAYC) collection, Cointelegraph reports . As conceived by the developers, companies will be able to borrow characters to promote their business.

Only those NFTs will be available for rent, the owners of which will register on the platform and confirm their ownership. Mouse Belt co-founder Patrick McLane said that within a day after the launch, the site had already received more than 200 registration applications from BAYC owners.

When asked about how the tokens will be used by tenants, McLane said that a small business can make a virtual character the face of their brand, and a large company can use the token in marketing activities.

McLain also noted that Mouse Belt will continue to support other NFT projects such as Mutant Apes and Crypto Punks in the future. Hollywood actor Seth Green uses his character from the BAYC collection as the title character in a TV show. In March, the token was stolen , and in April, Green had to pay 165 ETH (about $300,000) to get the NFT back.

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