We are happy to welcome Khaby Lame, the TikTok with the most followers worldwide, to the global Binance Brand Ambassador team. Khaby Lame’s popular TikTok videos have amassed over 1 billion likes and more than 142 million followers from around the world.
Increased Web3 knowledge and adoption are a major focus for Binance, and collaborating with a Rockstar like Khaby Lame will enable us to reach a completely new audience with this goal.
Throughout the cooperation, Khaby Lame will address some of the misconceptions around Web3 in his distinctive manner. In order to further improve the experience for his followers, he will also collaborate on unique NFT collections with Binance.
“I consider my followers as my family, and I am always looking for new challenges and interesting content to share with them.” – Khaby Lame
“I’ve been interested in Web3 for a while, and I leaped at the possibility to work with such a pioneer as Binance because it perfectly matches with what I normally do: make complex things easy and enjoyable for everyone!” Khaby Lame stated.
Fans can anticipate unique Khaby Lame NFT collections on Binance as well as bite-sized cryptocurrency instruction, all of which will be presented in classic Khaby Lame flair and capped off with his trademark “Khaby move.” Yes, we are all aware of the one.
“Khaby is one of the world’s most entertaining creators and a cultural icon. As we increase Web3 use, we think his charisma and sense of humor will add relevance and relatability, according to James Rothwell, Binance Global Vice President of Marketing.
With so much ambiguity surrounding Web3 and false information spread throughout the world, he continued, “having Khaby on board to help dispel some of the myths surrounding this space was a natural match.”
