The football player will participate in the advertising campaign of the project in preparation for the FIFA World Cup, which will be held at the end of 2022 in Qatar
Paris Saint Germain and Argentina striker Lionel Messi has signed a contract worth over $20 million to promote Socios, Reuters reported , citing a source close to the deal. The fact that Messi has become a brand ambassador is also reported on the official website of the athlete.
The press release says that the agreement was originally designed for three years. The football player will take part in several educational and advertising campaigns of Socios.
“Socios.com exists to enhance the fan experience, to enable fans to ‘be more’. I’m proud to join Socios.com mission to create a more connected and rewarding future for fans around the world.”
The project has partnerships with more than 130 sports organizations, including leading football clubs around the world, as well as teams from the NBA, NHL and NFL, UFC fighters, Formula 1 representatives and eSports stars.
Earlier, the Crypto.com crypto exchange became the official sponsor of the World Cup, the final part of which will be held from November 21 to December 18, 2022 in Qatar. The marketplace logo will appear in the stadiums that will host football matches, as well as outside them. Users of the service will have the opportunity to attend tournament matches and win official merchandise.