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Friday, April 18, 2025

Binance Announces Development of the Metaverse Direction in South Korea

The marketplace will work with one of the leading South Korean entertainment agencies to create gaming projects on the blockchain and issue NFT tokens

Binance, the world’s largest cryptocurrency exchange in terms of trading volume, announced the joint development of the metaverse direction with one of the leading entertainment agencies in South Korea, YG Entertainment. As part of a strategic partnership, the companies plan to work together on the issuance of NFT tokens.

Binance will provide the infrastructure to create them, while YG will create content and gaming assets. Companies also have plans to create gaming projects on the blockchain.

On February 7, Binance announced a free giveaway of over 2,000 NFTs featuring celebrities. To do this, the trading platform attracted the famous entrepreneur Jay Balvin, basketball player Jimmy Butler and mixed martial arts fighter Valentina Shevchenko. On February 13th, Binance will host a livestream where 2.2K NFTs will be given away to viewers.

Last week, Binance CEO Changpeng Zhao warned users of the cryptocurrency exchange about a new scam. According to Zhao, the number of phishing SMS-mailings to the clients of the trading platform, which inform about the application for withdrawal of funds from the exchange, has recently increased.

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