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<pre class="wp-block-verse has-text-align-center">The <strong>cryptocurrency </strong>company has entered into a 20-year rights agreement in the name of the <strong>arena</strong>. This is the largest <strong>US</strong> title assignment deal</pre>



<p>Beginning December 25, the <strong>Staples Center</strong> in <strong>Los Angeles</strong> will be renamed <strong>Crypto.com Arena</strong>. For this, the <strong>cryptocurrency </strong>project entered into a 20-year agreement with the company <strong>AEG</strong>, which owns the <strong>stadium</strong>.</p>


<blockquote class="twitter-tweet">
<p lang="en" dir="ltr">AEG and <a href="https://t.co/mht717OBXs">https://t.co/mht717OBXs</a> announce their historic naming rights partnership for one of the world’s most iconic sports and live entertainment venues formerly known as STAPLES Center. For full press release visit: <a href="https://t.co/jWHLBF7YUv">https://t.co/jWHLBF7YUv</a> <a href="https://t.co/Q6OhDTIZu7">pic.twitter.com/Q6OhDTIZu7</a></p>
<p>&mdash; STAPLES Center (@STAPLESCenter) <a href="https://twitter.com/STAPLESCenter/status/1460847624576069632?ref_src=twsrc%5Etfw">November 17, 2021</a></p></blockquote>
<p> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>



<p>The <strong>stadium </strong>is home to world-renowned clubs such as the <strong>Los Angeles Clippers</strong> and <strong>Los Angeles Lakers</strong> basketball courts and the <strong>Los Angeles Kings</strong> hockey club. It is the only <strong>arena </strong>in the <strong>National Basketball League</strong> that is home to two teams.</p>



<p>Also under the agreement, <strong>Crypto.com</strong> will become the official <strong>cryptocurrency</strong> <strong>platform </strong>partner of the <strong>Los Angeles Lakers</strong> and the<strong> Los Angeles Kings.</strong> At the initial stage of the partnership, a new arena logo will be presented. All signs will be replaced by June 2022.</p>



<p>In the summer of this year, <strong>Crypto.com platform</strong> signed a partnership agreement with the <strong>UFC</strong> mixed martial arts promotion.</p>



<p> According to sources <a href="https://www.cnbc.com/2021/07/07/ufc-gets-sports-cryptocurrency-money-with-fight-kit-sponsorship-.html" target="_blank" rel="noreferrer noopener">from CNBC</a>, the site will pay the <strong>UFC </strong>$ 175 million over 10 years. As part of the agreement, the <strong>Crypto.com</strong> logo will be featured on combat gear, including the athletes&#8217; clothing they wear in tournaments, as well as staff clothing.</p>



<p>Also at the end of June, <strong>Crypto.com</strong> <a href="https://www.formula1.com/en/latest/article.formula-1-announce-crypto-com-as-inaugural-global-partner-of-the-f1-sprint.ozYI9zd0622tZyvroYhcM.html" target="_blank" rel="noreferrer noopener">entered into a partnership</a> agreement with the <strong>Formula-1</strong> racing series, the deal amounted to $ 100 million. The platform received special advertising slots on the tracks of the championship.</p>



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