Crypto.com service will sign an advertising contract with the actor as part of a new marketing strategy for which it is planned to spend about $ 100 million
Actor Matt Damon will sign an advertising contract with crypto exchange Crypto.com and become the face of the platform, Bloomberg reports .
The company plans to spend about $ 100 million on a new marketing strategy to attract new users. Crypto.com has grown its user base tenfold over the past year amid growing interest in cryptocurrencies.
“I hope this is the beginning of a great long-term partnership,” said Damon.
Crypto.com signed a sponsorship deal with British sports car manufacturer Aston Martin in March . In 2021, the company returned to Formula 1 after a 61-year hiatus. Its cars bear the logos of the crypto exchanger.
In June, the service became a global partner of Formula 1. The Crypto.com logo is now displayed on the championship tracks until the end of the current season, which ends on December 5 in Abu Dhabi.
Damon is not the first celebrity to advertise cryptocurrency. For example, Hollywood actor Terry Crews released his own digital currency, and boxer Floyd Mayweather went to weigh- in before a fight against blogger Logan Paul in a T-shirt with the Ethereum Max logo.
